A historic turning point for the perfume industry
The Pochet Group, a partner of the largest luxury perfume houses, has taken a major step forward by transforming one of its gas ovens into an electric oven. An unprecedented advance in its sector, a symbol of innovation and environmental responsibility, which had to be immortalized and shared.
Capturing and transmitting a founding moment
This transformation represented much more than a technical evolution: it was a historic event, bearer of the future and meaning. The challenge was to document this stage accurately and intensively, by revealing at the same time the technological dimension, the sustainable commitment and the collective pride of the group.
A film at the crossroads of industry and emotion
We have chosen an achievement in Cinema quality, capable of restoring all the power of the moment: the flow of the oven, with its tension, its danger and its visual beauty. By playing with light, materials and plane scales, we transformed this industrial process into a spectacular and immersive experience, in keeping with its importance for Pochet and for the future of the industry.
Beyond the simple visual testimony, this film reflects the pioneering spirit of Pochet: knowing how to transform a constraint into an opportunity and write the story of tomorrow. By sublimating the material and capturing the human energy behind the machine, we created a video that inspires, that marks and that stays.
A historic turning point for the perfume industry
The Pochet Group, a partner of the largest luxury perfume houses, has taken a major step forward by transforming one of its gas ovens into an electric oven. An unprecedented advance in its sector, a symbol of innovation and environmental responsibility, which had to be immortalized and shared.
Capturing and transmitting a founding moment
This transformation represented much more than a technical evolution: it was a historic event, bearer of the future and meaning. The challenge was to document this stage accurately and intensively, by revealing at the same time the technological dimension, the sustainable commitment and the collective pride of the group.
A film at the crossroads of industry and emotion
We have chosen an achievement in Cinema quality, capable of restoring all the power of the moment: the flow of the oven, with its tension, its danger and its visual beauty. By playing with light, materials and plane scales, we transformed this industrial process into a spectacular and immersive experience, in keeping with its importance for Pochet and for the future of the industry.
Beyond the simple visual testimony, this film reflects the pioneering spirit of Pochet: knowing how to transform a constraint into an opportunity and write the story of tomorrow. By sublimating the material and capturing the human energy behind the machine, we created a video that inspires, that marks and that stays.
A historic turning point for the perfume industry
The Pochet Group, a partner of the largest luxury perfume houses, has taken a major step forward by transforming one of its gas ovens into an electric oven. An unprecedented advance in its sector, a symbol of innovation and environmental responsibility, which had to be immortalized and shared.
Capturing and transmitting a founding moment
This transformation represented much more than a technical evolution: it was a historic event, bearer of the future and meaning. The challenge was to document this stage accurately and intensively, by revealing at the same time the technological dimension, the sustainable commitment and the collective pride of the group.
A film at the crossroads of industry and emotion
We have chosen an achievement in Cinema quality, capable of restoring all the power of the moment: the flow of the oven, with its tension, its danger and its visual beauty. By playing with light, materials and plane scales, we transformed this industrial process into a spectacular and immersive experience, in keeping with its importance for Pochet and for the future of the industry.
Beyond the simple visual testimony, this film reflects the pioneering spirit of Pochet: knowing how to transform a constraint into an opportunity and write the story of tomorrow. By sublimating the material and capturing the human energy behind the machine, we created a video that inspires, that marks and that stays.
