CROSS THE LINE
background
A unifying event for international teams
Every year, Betclic organizes an end-of-year evening bringing together its employees from several countries. For this edition, the challenge was clear: to arouse desire, create expectations and generate maximum participation in this highly anticipated internal event.
THE challenge
Transforming communication into a driver of engagement
Beyond the organization of the evening, it was necessary to imagine a system of Impactful teasing, capable of capturing the attention of employees and giving them the feeling that the event would be a must. The objective: mobilize massively beforehand, based on a universe in line with Betclic's DNA.
OUR Creative approach
An immersive video, between challenge and cinema
We have designed a strong concept: Cross the Line. Inspired by the direct universe of the event that will be produced, it invites everyone to cross a symbolic line, that of experience. We produced an immersive and cinematic video, shot as a false testimony of an “after the fact” participant, whose enthusiasm borders on madness. This quirky and mysterious narration created an immediate curiosity effect, making employees want to experience the event in turn.
Contexte
A unifying event for international teams
Every year, Betclic organizes an end-of-year evening bringing together its employees from several countries. For this edition, the challenge was clear: to arouse desire, create expectations and generate maximum participation in this highly anticipated internal event.
Enjeu strat
Transforming communication into a driver of engagement
Beyond the organization of the evening, it was necessary to imagine a system of Impactful teasing, capable of capturing the attention of employees and giving them the feeling that the event would be a must. The objective: mobilize massively beforehand, based on a universe in line with Betclic's DNA.
Approche creative
An immersive video, between challenge and cinema
We have designed a strong concept: Cross the Line. Inspired by the direct universe of the event that will be produced, it invites everyone to cross a symbolic line, that of experience. We produced an immersive and cinematic video, shot as a false testimony of an “after the fact” participant, whose enthusiasm borders on madness. This quirky and mysterious narration created an immediate curiosity effect, making employees want to experience the event in turn.
l'un de nos chefs de projets reviendra
vers vous sous 24h !
background
A unifying event for international teams
Every year, Betclic organizes an end-of-year evening bringing together its employees from several countries. For this edition, the challenge was clear: to arouse desire, create expectations and generate maximum participation in this highly anticipated internal event.
tHE challenge
Transforming communication into a driver of engagement
Beyond the organization of the evening, it was necessary to imagine a system of Impactful teasing, capable of capturing the attention of employees and giving them the feeling that the event would be a must. The objective: mobilize massively beforehand, based on a universe in line with Betclic's DNA.
OUR Creative approach
An immersive video, between challenge and cinema
We have designed a strong concept: Cross the Line. Inspired by the direct universe of the event that will be produced, it invites everyone to cross a symbolic line, that of experience. We produced an immersive and cinematic video, shot as a false testimony of an “after the fact” participant, whose enthusiasm borders on madness. This quirky and mysterious narration created an immediate curiosity effect, making employees want to experience the event in turn.
