Exceptional know-how to highlight
World leader in luxury packaging, the Pochet Group accompanies the biggest perfume houses (Chanel, Hermès, Dior, Byredo...). On the occasion of 2025 Pack Show in Paris, the group wanted an inspirational video that could reflect their unique know-how and to promote the diversity of its creations to its customers and partners.
Beyond the product, affirm a brand identity
The objective was not to present a simple display of bottles, but toembody the excellence and precision of artisanal and industrial work by Pochet. The video was supposed to seduce luxury houses with its aesthetics and reinforce the positioning of the group as An essential reference in the world of high-end bottling.
Sublimate the material through the image
We have chosen a sensory and refined staging. Macro shots reveal every detail, each material, each reflection. Light sculpts the lines of the bottles while a color palette adapted to each fragrance reinforces the visual identity. Result: a film that enhances the beauty of these creations and embodies, through the image, the expertise and elegance of Pochet.
In the world of perfume, true luxury lies in what you barely perceive: a subtle curve, the transparency of a glass, the brilliance of a worked cap. Our eyes focused on these micro-moments to reveal all their elegance. Thanks to meticulous production, playing on light, textures and the depth of materials, we have sublimated the invisible art that makes each bottle an exceptional work.
Exceptional know-how to highlight
World leader in luxury packaging, the Pochet Group accompanies the biggest perfume houses (Chanel, Hermès, Dior, Byredo...). On the occasion of 2025 Pack Show in Paris, the group wanted an inspirational video that could reflect their unique know-how and to promote the diversity of its creations to its customers and partners.
Beyond the product, affirm a brand identity
The objective was not to present a simple display of bottles, but toembody the excellence and precision of artisanal and industrial work by Pochet. The video was supposed to seduce luxury houses with its aesthetics and reinforce the positioning of the group as An essential reference in the world of high-end bottling.
Sublimate the material through the image
We have chosen a sensory and refined staging. Macro shots reveal every detail, each material, each reflection. Light sculpts the lines of the bottles while a color palette adapted to each fragrance reinforces the visual identity. Result: a film that enhances the beauty of these creations and embodies, through the image, the expertise and elegance of Pochet.
In the world of perfume, true luxury lies in what you barely perceive: a subtle curve, the transparency of a glass, the brilliance of a worked cap. Our eyes focused on these micro-moments to reveal all their elegance. Thanks to meticulous production, playing on light, textures and the depth of materials, we have sublimated the invisible art that makes each bottle an exceptional work.
Exceptional know-how to highlight
World leader in luxury packaging, the Pochet Group accompanies the biggest perfume houses (Chanel, Hermès, Dior, Byredo...). On the occasion of 2025 Pack Show in Paris, the group wanted an inspirational video that could reflect their unique know-how and to promote the diversity of its creations to its customers and partners.
Beyond the product, affirm a brand identity
The objective was not to present a simple display of bottles, but toembody the excellence and precision of artisanal and industrial work by Pochet. The video was supposed to seduce luxury houses with its aesthetics and reinforce the positioning of the group as An essential reference in the world of high-end bottling.
Sublimate the material through the image
We have chosen a sensory and refined staging. Macro shots reveal every detail, each material, each reflection. Light sculpts the lines of the bottles while a color palette adapted to each fragrance reinforces the visual identity. Result: a film that enhances the beauty of these creations and embodies, through the image, the expertise and elegance of Pochet.
In the world of perfume, true luxury lies in what you barely perceive: a subtle curve, the transparency of a glass, the brilliance of a worked cap. Our eyes focused on these micro-moments to reveal all their elegance. Thanks to meticulous production, playing on light, textures and the depth of materials, we have sublimated the invisible art that makes each bottle an exceptional work.
