Supporting a new stage of growth
Recognized specialist in the online sale of sofas and armchairs, BoboChic expanded its offer with a complete range of furniture: tables, chairs, rugs, sideboards and other pieces for the interior. To support this launch, the brand needed a coherent and impacting photo visual charter, able to seduce its customers and strengthen its positioning.
Create a strong and differentiating visual identity
The challenge was twofold: to design visuals capable of both To make people dream and to sell, while establishing an immediately recognizable visual signature. In a very competitive sector, BoboChic needed to assert its DNA and stand out from the competition thanks to a creative and qualitative approach.
A tailor-made photo charter, between inspiration and efficiency
We designed the entire Photo visual charter by BoboChic, covering the entire product catalog. Our work combined inspirational photos (showcasing furniture in desirable interiors) and commercial visuals designed for conversion. By managing all production logistics, we have created new types and shooting angles that are new to the sector, offering the brand a strong creative identity while respecting its DNA.
This project illustrates the power of a controlled artistic direction: each photo does not just show a product, it tells a story and projects the customer into their inner future. Through a subtle blend of creativity and commercial rigor, we have transformed a catalog into a real visual universe, at the service of the ambition and development of BoboChic.
Supporting a new stage of growth
Recognized specialist in the online sale of sofas and armchairs, BoboChic expanded its offer with a complete range of furniture: tables, chairs, rugs, sideboards and other pieces for the interior. To support this launch, the brand needed a coherent and impacting photo visual charter, able to seduce its customers and strengthen its positioning.
Create a strong and differentiating visual identity
The challenge was twofold: to design visuals capable of both To make people dream and to sell, while establishing an immediately recognizable visual signature. In a very competitive sector, BoboChic needed to assert its DNA and stand out from the competition thanks to a creative and qualitative approach.
A tailor-made photo charter, between inspiration and efficiency
We designed the entire Photo visual charter by BoboChic, covering the entire product catalog. Our work combined inspirational photos (showcasing furniture in desirable interiors) and commercial visuals designed for conversion. By managing all production logistics, we have created new types and shooting angles that are new to the sector, offering the brand a strong creative identity while respecting its DNA.
This project illustrates the power of a controlled artistic direction: each photo does not just show a product, it tells a story and projects the customer into their inner future. Through a subtle blend of creativity and commercial rigor, we have transformed a catalog into a real visual universe, at the service of the ambition and development of BoboChic.
Supporting a new stage of growth
Recognized specialist in the online sale of sofas and armchairs, BoboChic expanded its offer with a complete range of furniture: tables, chairs, rugs, sideboards and other pieces for the interior. To support this launch, the brand needed a coherent and impacting photo visual charter, able to seduce its customers and strengthen its positioning.
Create a strong and differentiating visual identity
The challenge was twofold: to design visuals capable of both To make people dream and to sell, while establishing an immediately recognizable visual signature. In a very competitive sector, BoboChic needed to assert its DNA and stand out from the competition thanks to a creative and qualitative approach.
A tailor-made photo charter, between inspiration and efficiency
We designed the entire Photo visual charter by BoboChic, covering the entire product catalog. Our work combined inspirational photos (showcasing furniture in desirable interiors) and commercial visuals designed for conversion. By managing all production logistics, we have created new types and shooting angles that are new to the sector, offering the brand a strong creative identity while respecting its DNA.
This project illustrates the power of a controlled artistic direction: each photo does not just show a product, it tells a story and projects the customer into their inner future. Through a subtle blend of creativity and commercial rigor, we have transformed a catalog into a real visual universe, at the service of the ambition and development of BoboChic.
