Bringing out a new brand in a fast-growing market
An emerging player in the installation of electric terminals for businesses, Swish wanted to strengthen its reputation and establish itself as a key player in the sector. To exist in the face of major competitors, the brand needed a campaign that was visible, differentiating and immediately memorable.
Create noise and make an impression
The objective was clear: to bring Swish into the Parisian urban landscape and to capture the attention of a large audience through a tone of voice quirky and impacting. It was not just about making yourself known, but about position as a dynamic and daring brand, capable of shaking up industry codes.
An iconic and playful campaign: Born To Be
We designed a poster campaign around a strong and universal word game: Born To Be. Available in three versions — Born To Be Free, Born To Be Wild, Born To Be Alive — it combines the world of electric terminals with cult musical references. The device included striking posters on Parisian buses, assertive photo art direction and simple but effective storytelling. Result : an identity that stands out and immediate visibility in public spaces.
With Born To Be, we gave Swish a campaign that reflected its image: young, daring and uncomplicated. By transforming a play on words into a brand signature, we created a memorable universe, capable of seducing as much as it amuses. Proof that with the right idea, an emerging brand can make a lot of noise.
Bringing out a new brand in a fast-growing market
An emerging player in the installation of electric terminals for businesses, Swish wanted to strengthen its reputation and establish itself as a key player in the sector. To exist in the face of major competitors, the brand needed a campaign that was visible, differentiating and immediately memorable.
Create noise and make an impression
The objective was clear: to bring Swish into the Parisian urban landscape and to capture the attention of a large audience through a tone of voice quirky and impacting. It was not just about making yourself known, but about position as a dynamic and daring brand, capable of shaking up industry codes.
An iconic and playful campaign: Born To Be
We designed a poster campaign around a strong and universal word game: Born To Be. Available in three versions — Born To Be Free, Born To Be Wild, Born To Be Alive — it combines the world of electric terminals with cult musical references. The device included striking posters on Parisian buses, assertive photo art direction and simple but effective storytelling. Result : an identity that stands out and immediate visibility in public spaces.
With Born To Be, we gave Swish a campaign that reflected its image: young, daring and uncomplicated. By transforming a play on words into a brand signature, we created a memorable universe, capable of seducing as much as it amuses. Proof that with the right idea, an emerging brand can make a lot of noise.
Bringing out a new brand in a fast-growing market
An emerging player in the installation of electric terminals for businesses, Swish wanted to strengthen its reputation and establish itself as a key player in the sector. To exist in the face of major competitors, the brand needed a campaign that was visible, differentiating and immediately memorable.
Create noise and make an impression
The objective was clear: to bring Swish into the Parisian urban landscape and to capture the attention of a large audience through a tone of voice quirky and impacting. It was not just about making yourself known, but about position as a dynamic and daring brand, capable of shaking up industry codes.
An iconic and playful campaign: Born To Be
We designed a poster campaign around a strong and universal word game: Born To Be. Available in three versions — Born To Be Free, Born To Be Wild, Born To Be Alive — it combines the world of electric terminals with cult musical references. The device included striking posters on Parisian buses, assertive photo art direction and simple but effective storytelling. Result : an identity that stands out and immediate visibility in public spaces.
With Born To Be, we gave Swish a campaign that reflected its image: young, daring and uncomplicated. By transforming a play on words into a brand signature, we created a memorable universe, capable of seducing as much as it amuses. Proof that with the right idea, an emerging brand can make a lot of noise.
