Commitment to prevention
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Highlighting an essential but discreet profession
The Pochet Group wanted to promote the ESIs, its on-site intervention and safety prevention teams. These employees, often in the shadows, nevertheless play a central role in the protection of factories and people. To attract new talent and affirm the importance of these jobs, the group is launching a recruitment campaign.
THE challenge
Valuing people and strengthening attractiveness
Beyond a simple HR message, the challenge was to give an image proud and rewarding ESIs, emphasizing their essential contribution to the safety and proper functioning of the group. The campaign had to both inspire current employees and attract future candidates.
OUR Creative approach
A visual campaign focused on teams
We designed a series of flyers and posters deployed on all Pochet sites. The emphasis was placed on people with striking visuals that embody both rigor, vigilance and pride in the profession. The system offers simple, clear and inspiring communication, as close as possible to employees.
Contexte
Highlighting an essential but discreet profession
The Pochet Group wanted to promote the ESIs, its on-site intervention and safety prevention teams. These employees, often in the shadows, nevertheless play a central role in the protection of factories and people. To attract new talent and affirm the importance of these jobs, the group is launching a recruitment campaign.
Enjeu strat
Valuing people and strengthening attractiveness
Beyond a simple HR message, the challenge was to give an image proud and rewarding ESIs, emphasizing their essential contribution to the safety and proper functioning of the group. The campaign had to both inspire current employees and attract future candidates.
Approche creative
A visual campaign focused on teams
We designed a series of flyers and posters deployed on all Pochet sites. The emphasis was placed on people with striking visuals that embody both rigor, vigilance and pride in the profession. The system offers simple, clear and inspiring communication, as close as possible to employees.
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background
Highlighting an essential but discreet profession
The Pochet Group wanted to promote the ESIs, its on-site intervention and safety prevention teams. These employees, often in the shadows, nevertheless play a central role in the protection of factories and people. To attract new talent and affirm the importance of these jobs, the group is launching a recruitment campaign.
tHE challenge
Valuing people and strengthening attractiveness
Beyond a simple HR message, the challenge was to give an image proud and rewarding ESIs, emphasizing their essential contribution to the safety and proper functioning of the group. The campaign had to both inspire current employees and attract future candidates.
OUR Creative approach
A visual campaign focused on teams
We designed a series of flyers and posters deployed on all Pochet sites. The emphasis was placed on people with striking visuals that embody both rigor, vigilance and pride in the profession. The system offers simple, clear and inspiring communication, as close as possible to employees.
